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Russia missed in ‘Made In’ global ranking

The USA, France, Germany, Japan, Italy, UK and Switzerland topped the list of the most valuable countries of origin in 2015.

Made In report estimates the value of country of origin for consumers and brandmakers. Russia is missed the list of the world's most valuable countries of origin.

The objectives of this FutureBrands' study are to understand how consumers define ‘Made In’, and how important country of origin is to a brand’s strength, story and differentiation. Understanding how consumers define Country of Origin and its level of importance, allows us to forecast the future role of origin to both branded goods, and to the brand strength of countries Consumers’ insights on how much ‘Made In’ affects their purchase decisions.‘Made In’ therefore conveys information and associations that are both tangible and intangible, rational and emotional. Depending upon the associations with, and perceptions of the location or country that follows the term ‘Made In...’, perception of products, goods or brands will be affected.

Top-10 'Made In' ranking

USA
France
Germany
Japan
Italy
UK
Switzerland
Sweden
China
Korea